Driving Traffic to your business can be frustrating but with the right tools and techniques, you will enjoy good results. You can do it yourself or hire the services of an expert To drive traffic, first of all; You have to know the business that you are doing and Understand the interest of your target …
The Ghana Statistical Service (GSS), in collaboration with the United Nations Children’s Fund (UNICEF) and the World Bank (WB), is conducting a survey to track the socio-economic impact of COVID-19 on households and jobs. The survey dubbed “Households and Jobs Tracker” began yesterday, Tuesday, June 9 to June 20, 2020. The households and jobs tracker …
Ghana Statistical Service to track the impact of COVID-19 on households and jobs Read More »
The real estate business is at a standstill now with sales of properties at a record low, servicing of mortgages deteriorating, and most developers rolling back their sleeves and packing out of sites. The situation has led to a spike in the housing glut although official data put the national housing deficit at more than …
Edwin Oko Lamptey – Communication Executive, Step Up Business School Facebook, Instagram, Twitter, and YouTube are some of the top social media channels that businesses can leverage to grow their online presence. You try as much as possible to have social media handles on these platforms and the trick is, you don’t need to have …
Key Social Media Channels to Grow a Business Online and How to do it Read More »
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring …
The outbreak of the coronavirus pandemic has impacted many Governments’ revenue as economic activities have largely slowed down. Some businesses are using digital platforms to continue with the provision of services and sustain their operations. The digital economy has rather seen a pick up during this period. Speaking to some newsmen in Accra, Tax Analyst, …
According to the President of the Chartered Institute of Bankers – Ghana, Rev. Patricia Sappor, banks in Ghana have been embracing the new normal in their operations in the wake of the coronavirus outbreak. She said banks are taking steps to scale up digitization in their operations to make it easier for customers to transact …
CORONA VIRUS HAS CHANGED THE FACE OF BANKING – CONSULTANT Read More »
British Airways is set to cut up to 12,000 jobs as it deals with a collapse in business because of the coronavirus pandemic. The airline’s parent company, IAG, said it needed to impose a “restructuring and redundancy programme” until demand for air travel returns to 2019 levels. BA, which employs about 42,000 people, had already …
Facebook has a long history of expanding its features to emulate major competitors. Now it’s taking on platform-of-the-moment Zoom (ZM). The tech giant is creating a new video conference version of its Messenger app called Messenger Rooms, CEO Mark Zuckerberg announced Friday.The new service will allow users to host a meeting with up to 50 …
Facebook is taking on Zoom with new video features Read More »
Once you’ve developed your marketing strategy, there is a “Seven P Formula” you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you’re on track …
