Do you know that the strength of your brand in the marketplace to a large extent determines the profitability of your business?
In today’s marketplace, regardless of the nature and size of your organization, it’s important to invest in building a strong brand that will make you stand out from the crowd to ensure growth and sustainability of your business.
Step Up Business School invites you and your team to a BRANDING ESSENTIALS competency-based training.
The course will expose participants to right branding strategies that will lead to explosive business growth.
The three (3) day practical insight training is aimed at equipping participants with relevant tools and techniques to build a strong brand of their organizations to ensure its profitability.
Course Content
- Designing Brand Identity
- Developing a Brand Strategy
- Keeping the Brand Promise
- Building a product or service into a world-class brand
- Dealing with the competition
Course Objectives
By the end of the training, participants are expected to use tools and techniques acquired to:
- Define and position your brand in the marketplace
- Develop a strong brand identity and key messages to target your customer(s)
- Build a tailored marketing strategy to promote your product or service
Who should attend?
Managers, Brand Executives, Sales & Marketing Executives, Business Development Executives, Channel Marketing Executives, Digital Communications/Marketing Executives, Retail Marketing Executives, Account Managers, Frontliners and Business Owners.