Many organisations are increasingly recognising marketing’s role and contribution to achieving their performance targets. This requires specific marketing skills and knowledge that can combine marketing strategy and tactics to successfully develop and deliver differentiated value propositions.
The course will expose participants to right marketing strategies that creates a high top of mind awareness with the customer which can lead to explosive business growth.
The three (3) day practical insights training is aimed at answering critical questions about marketing and providing you with skills and knowledge that you can immediately apply within your daily role to achieve organizational success.
Course Content
- Understanding the customer to develop a plan
- Developing and executing marketing strategy
- Defining and targeting market segments
- Positioning your offering or brand
- Maintaining focus on the customer
- Understanding the marketing mix
- Understanding the Marketing Communication Functions (Advertising: The Awareness Builder, Public Relations: The Credibility Builder, Sales Promotions: Intensifying the Brand Message Consideration, The Personal Connection: Direct Response and Personal Sales, Experiential Contact: Events, Sponsorship & Customer Service)
- Effective Digital Marketing
Course Objectives
By the end of the training, participants are expected to use tools and techniques acquired to:
- Develop and execute results-oriented marketing strategies that drive corporate success
- Integrate market feedback into marketing plan to gain a competitive advantage
- Focus efforts and maximize return on investment in marketing
- Take advantage of new communication channels that advance your strategy
Who should attend?
Marketing Managers, Marketing Executives, Business Development Executives, Frontliners, Entrepreneurs and Business Owners.
Date: 9th to 11th October, 2018
Time: 6pm to 8pm each day
Venue: Step Up Business School, North Legon, behind ECOBANK
Training Cost: GHc500 (covers facilitation, training materials, snacks & certificate)
Facilitator: Daniel Armah (General Manager (Commercial), General Media)
