The CEO of Koko King Limited, Albert Osei has said that consistency is very critical when doing business. He said a lack of consistency can destroy one’s business.

Speaking on Step Up Business Forum, Mr. Osei stated that, the only thing that will keep one going in business is the end game, the “why”.

“For me what kept me going is the ‘why am I doing this?’ The ‘why’ has always been my zeal to push forward in life, both in business and as an individual; He said.

Mr. Osei lamented that one may give up if he/she does not have a reason for doing business.

He advised all those doing business to be consistent to build trust and deliver their services efficiently and profitably.